stop neglecting hot leads 🔥
When a business chooses to scale their growth through the use of an inbound digital marketing strategy, it can be very exciting when the leads increase and as the sales team begin to follow them up.
This is the traditional sales process that allows team members to directly interact with prospects and score them on their quality and likelihood to close. But this process quickly becomes unrealistic - your hard working sales team just won’t have enough time to vet every new lead.
This is why the most efficient sales teams in the world use automated lead scoring. By measuring each lead’s profile and behavioural attributes, your sales team can filter out and prioritize the most promising ones.